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a to the home of uninhibited thinking. where smarter minds discover better ways to create and deliver extra-ordinary brand planning and creative activation. explore our world 4th floor, 7 swallow place, london w1b 2ag map showcase live now expertise people our views clients say hello click, hold and drag to explore click on the pop-up illustrations to reveal hidden anecdotes sainsbury’s active kids for the last seven years we have implemented the annual sainsbury's active kids programme. to date in excess of £155 million worth of sports and cooking equipment has been donated to over 50,000 organisations. that gets us excited. but not as excited as lucy savage (our much-loved account director on the business) got when she spent the day on a shoot with the then ambassador david beckham. not long after lucy left to have twins. we are absolutely sure the two things are not connected. back trebor after a lot of research for this trebor mints breathtaking holidays campaign we created two pieces of key art for advertising and pos. one was using christ the redeemer in rio and the other was the taj mahal in agra. both are of highly religious significance and we checked with the embassies of both countries first to ensure no offence would be taken using them in our campaign. as it was about promoting travel to those amazing locations it was deemed totally acceptable. back angry birds in 2009 finnish game developer rovio entertainment created what was to become the global phenomenon angry birds. we leveraged the property to create on pack activity for pepsico lays that ran across europe. but check out this clip. we didn't do it for t-mobile in barcelona, but we love it and wish we had! back club wembley in november 2012 we shot a film for club wembley to promote their private boxes, featuring the legend that is sir geoff hurst. it was the day england were playing an evening friendly against germany - think about it! at 10am, the time shooting was scheduled to start, the stadium was quiet and empty and the sky was blue. unfortunately sir geoff's car was late to pick him up and by the time shooting of him walking along the pitch talking to camera commenced, there were 7 lawn mowers working their magic on the pitch. try asking them to stop. so there ensued a very comical 30 minutes of dodging tetchy groundsmen and timing takes when the mowers were the other end of the pitch. check out the results here and see if you can hear them: back tour de farce when the 2013 tour de france came to london, no one was expecting one of the teams to get lost along the route. and technically they didn't. other than the one we created for a uktv channel dave social media stunt. and even we didn't expect the local constabulary to fall for it hook line and sprocket and offer the errant cyclists an escort back to the official track! so when we created a set of fake sponsor branded cycling uniforms…who did we turn to, to model them for the cameras but our very own ryan newton and head of shopper peter 'lycra' lidgey…check out these bad boys! back 208 let your body drive in 2011 we pitched for and won the chance to launch the peugeot 208 in to the uk. it was a stunning success. the single we commissioned by rudimental got to no.1 in the charts. the viral video achieved over 10 million views and peugeot broke their 10-year pre-sales record. who would have thought it when, for the pitch we hired super malcolm at pineapple dance studios to teach us to throw a few shapes and we made this little mood video of the results. particularly worth watching is the dad dancing by our ceo, planner and head of experiential at the end! back cadbury easter egg trails from 2008 to 2013 we devised and managed the cadbury easter egg trails at national trust properties all round the uk. in total over 2 million people engaged with the activity. but we wonder how many of them realised that the original thought was inspired by an idea that was voted one of the 20th century's top promotions – created in part by our very own non-executive director roger hyslop. the cadbury creme egg conundrum – itself inspired by the incredible 1970's work masquerade by kit williams – garnered so much publicity it resulted in questions being asked in the house of commons and a change in marketing law. back quorn kitchen in 2010 we ran a promotion for quorn which resulted in us creating and designing a cookbook that was offered as a premium on pack. shortly after launch the book went to no.1 in the amazon cookbook charts and you can still buy a new one today for £10.00, or a used one for £4.82! what are you waiting for… buy from amazon quorn recipe page back 'ave a laugh with a girraffe in a recent campaign for uktv channel gold, we created an experience where consumers could 'ave a laugh with a graffe in a bath….as you do (see full details in the emporium showcase). consumers were given little rubber giraffes to play with in the privacy of their own bathroom. feeling left out? email us here and if there are any left we'll pop one in the post to you... email us here back trop daily drop "retail is detail"…or so will claim peter our shopper marketing guru. "ha…not just shopper!" our experiential team will counter. in the spring of 2011 they door-dropped 250,000 uk households between the hours of 3.00 and 7.00am, placing two chilled bottles of tropicana juice on the doorstep. no mean task, but it was the attention to detail that made the campaign such a success. firstly using google maps our team of intrepid juice elves discounted visiting any house with a gravel drive so as not to awaken the occupants. and every household was revisited before 11am to remove any bottles not accepted – so as not to alert any would be burglars in the area that the occupants were away. back pandamonium in the park creating, organizing and implementing an event for 15,000 people at althorp estate featuring 16 brands, a 22-piece orchestra, 3 world-renowned acts, an oscar-winning composer, a hollywood superstar and a giant panda is just not enough for some people. pandamonium in the park was devised as a vehicle for sainsbury's to celebrate the launch of kung-fu panda 2, with the film's star jack black (po) addressing the audience along with the chinese ambassador to london and justin king, the then sainsbury's ceo. as part of the activity we created a stand for dettol to dramatise the launch of their new hands free soap dispensing bottles. the premise of the guinea-po petting zoo was that we hired some black and white guinea pigs representing baby pandas, that kids could pet – thus the requirement for washing their hands afterwards. genius! (even though we say so ourselves). only, we started the day with 16 guinea pigs…and ended up with 15. some furry-fingered pilferer had nicked one. we only hope po doesn't find out who it was, or they could be for the chopsticks! back the mystery miller hauntings creatures of the night was one of a number of large activities we created and implemented for miller genuine draft under the global platform of tonight it's miller time. but our favourite idea never quite got off the ground. check out this story posted a few years back. it tells of how the miller brewery in millwaukee is haunted. and that thought formed the basis of an idea we had for creating a halloween event. we would leverage the back story of the haunting to launch our event, which this mood film gives you a little more insight in to. sadly timings and budget were against us in implementing it to the full, although the subsequent creatures of the night campaign was a roaring (or should we say screaming) success. back dulux outspiration with some ideas the simplest thought is often the killer. we were asked to come up with a way to encourage people to use more colour when painting outdoor projects. so if what dulux gave you when painting indoors was inspiration, for outdoors it had to be outspiration. you can download the subsequent app. we launched here

URL analysis for worldofinitials.co.uk

https://www.initials.co.uk/showcase-grid
https://www.initials.co.uk/clients
https://www.initials.co.uk/our-views
https://www.initials.co.uk/expertise
https://www.initials.co.uk/clients
https://www.initials.co.uk/contact
https://www.initials.co.uk/showcase-grid
https://www.initials.co.uk/live-now
https://www.initials.co.uk/people
https://www.initials.co.uk/live-now
https://www.initials.co.uk/our-views
https://www.initials.co.uk/people
https://www.initials.co.uk/expertise
https://www.initials.co.uk/contact
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Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain name:
worldofinitials.co.uk

Registrant:
INITIALS Marketing

Registrant type:
UK Limited Company, (Company number: 5740945)

Registrant's address:
Dorland House
14-16 Regent Street
London
SW1Y 4PH
United Kingdom

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

Registrar:
Gandi [Tag = GANDI]
URL: http://www.gandi.net

Relevant dates:
Registered on: 31-Mar-2009
Expiry date: 31-Mar-2018
Last updated: 06-Mar-2017

Registration status:
Registered until expiry date.

Name servers:
a.dns.gandi.net
b.dns.gandi.net
c.dns.gandi.net

WHOIS lookup made at 23:09:27 23-Aug-2017

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2017.

You may not access the .uk WHOIS or use any data from it except as permitted
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or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS worldofinitials.co.uk

  PORT 43

  TYPE domain

OWNER

  ORGANIZATION INITIALS Marketing

TYPE
UK Limited Company, (Company number: 5740945)

ADDRESS
Dorland House
14-16 Regent Street
London
SW1Y 4PH
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

DOMAIN

  SPONSOR Gandi [Tag = GANDI]

  CREATED 2009-03-31

  CHANGED 2017-03-06

STATUS
Registered until expiry date.

NSERVER

  A.DNS.GANDI.NET 173.246.98.1

  B.DNS.GANDI.NET 213.167.229.1

  C.DNS.GANDI.NET 217.70.179.1

  NAME worldofinitials.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED yes

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